The Rod

An engineering company providing automation to industry. Now an established business, profitable, with a full order book

"We were at a point where every day was a delivery day, leaving no time to think or do anything about our own business. Our business had grown but the infrastructure underpinning it hadn't kept up. It meant we had reached a stalemate in terms of growth and innovation, OK for now but we risked becoming out of touch. The help we received has made the difference between just keeping the plates spinning, and taking things to the next level. I’m really excited about the goals we’ve set and the new ventures we’ll be exploring, confident that the changes we’ve made mean we can take it in our stride."

Mat - Founder & Engineer

Where we started...

Who - An engineering company providing automation to industry. Now an established business, profitable, with a full order book

What - The existing partners are engaged purely in delivering services with no time to develop the business. As a result there is no long term plan, no available capacity, no innovation and work comes purely through referral with no sales and marketing activity.

In addition 80% of the work comes from one customer who is indicating they need to diversify their suppliers.

Early aspirations for building a thriving tech company have stalled, with the risk of obsolescence looming.

What we did...

A series of monthly 1 day facilitated sessions, to identify plans to achieve breakout growth. Work Included:

  • A business audit
  • Agreeing a growth strategy
  • Identifying the risk register
  • Developing the business model to include tiers of service
  • Identifying new technology to position the company as thought leaders
  • Organisational design and succession planning
  • Market segmentation
  • Business development plan
  • Marketing collateral
  • ISO accreditation

What happened...

  • Partners now dedicate 1 day a week to the business
  • Additional income streams in place from 'tiers' of service
  • Marketing and sales activity occurring, resulting in new clients
  • Capability in new technology opening the doors to premium advisory work
  • Expanding into niche specialisms relevant to client base
  • Strong network of compatible providers creating new referral streams
  • ISO accreditation, securing relationships with higher tier clients